[AUTOHOME New Car Launch] On August 5, we learned from official sources that the Great Wall H10 has been officially launched, with a total of 4 variants on offer, priced in the range of 209,800 to 231,800 yuan. As the first "new boxy vehicle" named under Great Wall Motor's parent brand, the Great Wall H10 integrates the all-passenger comfort of MPVs, the intelligent and hassle-free performance of urban SUVs, and the all-scenario capability of generalized off-road vehicles, and is available in two seating layouts: large 5-seater and large 6-seater. The vehicle is equipped with the Hi4 plug-in hybrid system, with a maximum CLTC pure electric range of 232km and a maximum CLTC comprehensive range of 1404km.
Highlights of the new vehicle
In terms of exterior design, the vehicle adopts the "Square Ding Aesthetics" design language. The whole vehicle is dominated by straight lines and sharp edges, without large curved surfaces, and presents a standard boxy SUV outline as a whole, with design inspiration drawn from the shape elements of bronze square Ding (ancient Chinese ritual vessel). The front face features progressive horizontal lines extending upward all the way from the grille, hood to the roof. The smooth outline rises layer by layer, creating a tall and imposing overall posture. The headlights are inspired by the patterns on the Ding body, each single headlight contains 4 matrix light groups, which can reach 2450 lumens, illuminate more than 200 meters, and the low beam can cover nearly 4.5 lanes.
On the side of the body, the new vehicle adopts a body posture of short front overhang, long wheelbase and high ride height, which looks very tall and straight with a strong sense of power. Several rib lines inside the rear light group unfold layer by layer, making the rear of the vehicle more solid and stable. When intelligent driving is activated, the center of the light group will light up blue. The vehicle is available in 5 body colors: Gilded Brown, Snow Peak White, Dusk Cloud Gray, Green Mountain, and Mystic Night Black. Gilded Brown and Snow Peak White can also be matched with a black two-tone body.
In terms of body dimensions, its length, width and height are 5138 (5299)/2050/1970mm respectively, with a wheelbase of 3000mm. It is positioned as a full-size SUV, available in 5-seater and 6-seater versions. The Great Wall H10 has excellent trafficability, with a 24° approach angle, 25° (6-seater)/30° (5-seater) departure angle, 20° ramp breakover angle and 220mm ground clearance, which can easily adapt to relevant road scenarios.
In terms of interior, the cabin adopts a wraparound layout, providing three interior colors: Inkstone Gray, Jade White, and Amber Brown. The vehicle is equipped with a 10.25-inch full LCD instrument cluster, a 15.6-inch central control screen, and a 29-inch SR-HUD. The seat back of the Great Wall H10 adopts an 11-layer composite structure, and the driver's seat is equipped with 12-way electric adjustment, ventilation and heating, 10-point massage and headrest speakers. At the same time, the new vehicle is also equipped with a 17.3-inch rear entertainment screen, which supports "five-level" adjustment between 90 degrees and 110 degrees, and is also equipped with a folding anti-pinch function. In addition, the vehicle is also equipped with the Coffee AI Sound audio system, which provides 21 speakers + 7.1.4.2 channel layout + Dolby Atmos support, with a peak power of 1560W.
In terms of space, the trunk volume of the 5-seater version is 815L, which can be expanded to a super large volume of 1885L when the second row seats are folded down. The trunk volume of the 6-seater version is 316L, which can be expanded to 1056L when the third row seats are folded down. There are 42 storage spaces in the whole vehicle. In addition, the Great Wall H10 is also built with a full-area expansion dock, including hinge shield expansion dock, tailgate expansion dock, rear cabin ceiling power supply expansion dock, instrument panel storage expansion platform and C-pillar area storage expansion dock (for 5-seater), which respectively meet various needs of installing off-road side spotlights/action cameras, cutting boards, projectors, brackets, storage equipment and so on.
In terms of assisted driving, the Great Wall H10 is equipped with Coffee Pilot 3, Great Wall Motor's third-generation intelligent assisted driving system platform. The whole vehicle is equipped with 27 intelligent driving sensors, adopting a camera + lidar fusion perception scheme, with a forward perception range of 250 meters, lateral perception range of 120 meters, and rear perception range of 150 meters. It can realize L2-level assisted driving functions such as full-scenario NOA and smart parking. Coffee Pilot 3 can start assisted driving directly from the parking space, independently handle scenarios such as gate passage, U-turn, roundabout, and waiting to turn, covering parking lots, internal roads and public roads, realizing no breakpoint throughout the whole process from parking space to parking space, and greatly improving practicality and convenience.
The Great Wall H10 smart parking system integrates four functions: memory parking, parking assistance, remote control parking, and trace reverse driving. The 3km memory parking function can store 100 routes and support cross-floor automatic parking, is compatible with more than 200 types of parking spaces, supports voice control, and mobile phone remote control parking and trace reverse driving can easily cope with complex scenarios.
In terms of safety, the vehicle adopts a "nine horizontal and six vertical" cage body, with high-strength steel accounting for 80.4%, hot-formed steel accounting for 41.4%, and 2000MPa ultra-high-strength hot-formed steel is used in key force transmission parts such as pillar door rings, front/middle roof beams. The body structure adopts an integrated innovative design, which combines the rigidity of body-on-frame structure and the light weight of unibody structure, with a body torsional stiffness as high as 40861N·m/deg. In addition, the Great Wall H10 is equipped with far-side airbags as standard for all variants, which can effectively avoid secondary injury caused by collision between the driver and front passenger when a side collision occurs, with more targeted protection. The whole series is equipped with 7 airbags + 2812mm ultra-long side curtain airbags + far-side airbags, fully covering the first to third rows.
In terms of power, the Great Wall H10 is equipped with a Hi4 hybrid system composed of a 1.5T engine + dual motors. The 1.5T engine has a maximum power of 123kW and a maximum torque of 243N·m, the maximum power of the motors is 100kW (front) and 220kW (rear), the total maximum power of the system is 440kW, and the peak torque reaches 722N·m. It is equipped with a four-speed hybrid dedicated transmission, and the 0-100km/h acceleration time is 4.9 seconds. In terms of battery, the vehicle is equipped with a 42.8kWh battery pack, with CLTC pure electric ranges of 232km and 227km, and a maximum comprehensive range of 1404km, and can replenish 126km of range with 15 minutes of charging.
The Great Wall H10 is also equipped with EDC electromagnetic shock absorbers, adopts front double wishbone + rear five-link independent suspension, and is also equipped with a bionic motion control system to achieve millisecond-level precise control of body posture. At the same time, the vehicle is also equipped with iTVC intelligent torque vector control system and rear axle electronically controlled mechanical differential lock to ensure reliable escape from trouble under extreme road conditions. The vehicle provides seven driving modes to intelligently adapt to all road conditions such as urban, snow, mud, sand and so on.
Market Analysis
From the perspective of market positioning, the Great Wall H10 is in the price range of 200,000 to 250,000 yuan, which belongs to a cross-segment market. It has to face two completely different types of competitors at the same time: one is urban new energy 6-seater SUVs focusing on home comfort, and the other is hybrid boxy SUVs taking the hardcore off-road route. The product logics of the two types of competitors are significantly different, which directly determines the differentiation of user groups. Its direct competitors include Ford Bronco, Fangchengbao Bao 7 and other models.
Compared with urban oriented models such as Li Auto L6, the Great Wall H10 adopts a boxy body, has stronger chassis trafficability and four-wheel drive system, and can cope with bad roads, unpaved roads and camping scenarios. The advantages of Li Auto L6 lie in the intelligent cockpit and vehicle ecosystem, with a chassis tuned for urban use, almost no off-road capability, suitable for family users who drive on paved roads most of the time. The trade-off between the two is essentially a balance between "outdoor capability" and "urban driving quality".
Within the hardcore boxy SUV camp, the Great Wall H10 is essentially different from hardcore SUVs such as BAIC Off-road BJ60 range-extended version which adopt body-on-frame structure. Traditional hardcore SUVs have higher upper limit of mechanical structure, stronger reliability for extreme off-roading and long-distance crossing, but their body weight is larger, the fuel consumption for urban commuting is higher, and compromises are made on in-vehicle NVH and driving comfort on daily paved roads. At the same time, there are shortcomings in multi-member family use scenarios. The Great Wall H10 uses an unibody structure, retains the four-wheel drive system, only supports light off-roading, has better fuel consumption under battery-depleted condition and daily driving comfort than traditional hardcore SUVs. At the same time, it natively provides two layouts of 5-seater and 6-seater, and the third row space and trunk practicality are more suitable for the travel needs of large families.
Editor's Comment
On the whole, the launch of the Great Wall H10 fills the gap in the market segment at the price range of 200,000 to 250,000 yuan, but it also has obvious product trade-offs. It does not copy the body-on-frame structure of hardcore SUVs at the same price, but instead allocates more costs to space, intelligent driving and comfort configurations, in exchange for more friendly urban commuting energy consumption and daily riding experience, so it also gives up the hardware foundation for high-intensity off-roading. For ordinary family users who value the appearance aura, the practicality of 5/6 seats, and occasionally need to drive on unpaved roads and go camping, this vehicle has good comprehensive adaptability; but if users have the demand for frequent crossing and heavy off-roading, the upper limit of its chassis is not enough to support such scenarios. In the current market environment, its final product value completely depends on whether users are willing to pay for this product logic. Let's look forward to its subsequent market performance together. (Text / AUTOHOME Yao Yu)