[AutoHome New Car Launch] On July 19, the new Tank 300 was officially launched. A total of 5 variants are available, covering gasoline, diesel and plug-in hybrid power forms, with a price range of 199,800 to 259,800 yuan. As a domestic hardcore off-road SUV that has been deeply rooted in the market for six years and won numerous users, Tank 300 has always been a benchmark model balancing daily commuting and outdoor off-roading. This time, the Tank 300L has received comprehensive and major upgrades, with 553 full-vehicle upgrades and more than half of the components renewed, completely making up for the shortcomings of the old model and achieving comprehensive advancement. It is added with the Hi4-Z hybrid system, has a 260mm longer wheelbase, is fully equipped with intelligent and comfort configurations, while retaining the hardcore off-road heritage.
Official Launch Guide Price of the New Tank 300
Variant
Price (10,000 yuan)
New Tank 300 Challenger (Gasoline Version)
19.98
New Tank 300 Conqueror (Gasoline Version)
21.68
New Tank 300 Diesel Version
23.48
Tank 300L Hi4-T Hybrid Version
24.98
Tank 300L Hi4-Z Hybrid Version
25.98
New Car Features
In terms of appearance, the Tank 300L adheres to the design philosophy of "proper balance between square and round". It integrates round elements on the basis of inheriting the classic square-box hardcore gene, and fully retains iconic family features such as round headlights, external spare tire and square rear. The Tank 300L continues the classic design element of round headlights, which are embedded with three horizontal luminous light groups. The central turn signal group extends "beyond the frame" to the side of the front, with extremely high personalized recognizability.
Meanwhile, the vehicle light group is newly upgraded with variable-brightness front position lights, which automatically adjust brightness according to the environment, not dazzling at night and bright enough during the day. The upgraded TANK letter logo grille is more minimalist and more technological, paired with the high-protruding engine hood and raised rib lines, fully highlighting the sense of muscle. In addition, the front bumper of the new car adopts a three-stage design for the first time, which greatly reduces users' maintenance costs, also meets the needs of modification users, and facilitates later DIY. The ventilation cover of the engine hood adopts exposed rivet design, which can be used as an expansion interface, taking into account the convenience of modification while showing more off-road sports sense.
Moving to the side of the body, the wheelbase of the vehicle is extended by 260mm. The lengthened longitudinal wheelbase effectively buffers the dynamic pitch and bump of the body, with pitch control improved by 21%, making the body posture more stable during high-speed cruising; the shaking on continuous undulating roads is greatly eliminated during long-distance crossing. Meanwhile, the front axle is moved forward by 260mm, and the front overhang is compressed to 774mm. Combined with the classic four-wheel-at-four-corners layout, the wheels are as close to the four corners of the body as possible, with a more stable visual center of gravity and stronger aura. The long front brings more abundant engine compartment space, optimizes the front-rear weight ratio, improves the heat dissipation and handling performance of the product; at the same time, it reserves more space for carrying large-displacement V8 power in the future. In addition, the longer front crush zone also reserves a more sufficient energy-absorbing buffer zone for frontal collisions.
In addition, the new car has a 38° approach angle, so that the front of the vehicle is not easy to scratch or bottom out when facing steep slopes, potholes, unpaved roads or speed bumps. Meanwhile, the forward movement of the front axle further optimizes the wheel load distribution, the front and rear axle loads are more uniform, and the vehicle is not easy to lift or dip when going up and down steep slopes; the grip is more stable when climbing and driving on sand, reducing front wheel slippage. The front wheel track of the vehicle is widened by 53mm to 1661mm, and the rear wheel track is widened by 67mm to 1675mm. Combined with the outward-expanding square wheel arch cladding, the visual width of the body is stretched horizontally, creating a wide-body and solid powerful posture. The wheel arch profile and the body side wall adopt a right-angle transition, fully retaining the tough texture of the square box, and also reserving sufficient space for subsequent modification.
In terms of specific body dimensions, as a long-wheelbase version with extended L113, the Tank 300L has a length, width and height of 4886/1984/1927mm respectively, a wheelbase of 3010mm, a 33° departure angle, a 19° ramp angle, a 235mm minimum ground clearance and an 800mm maximum wading depth. The fuel version of the new Tank 300 is the standard wheelbase version with short L113 same as the current model, with a length, width and height of 4750/1930/1903mm respectively and a wheelbase of 2750mm.
The rear of the car adopts a streamlined integrated design, the slender high-mounted brake light enhances the horizontal width, and the small spoiler adds a sense of sport and fashion. The overall rear shape is square and full, consistent with the style of the front and side. The vertical taillight group fits the edges and corners of the body, with a simple and atmospheric shape; the external spare tire becomes the visual core of the rear, paired with the square rear surround, further strengthening the design style of proper balance between square and round. In terms of body color, the new car provides 6 options: Shining Yellow, Passion Red, Leisure Cyan, Glossy White, Matte Black and Dune Beige.
In terms of interior, the Tank 300L provides three theme color matching: all black, black-red and black-orange. The vehicle is equipped with a combination of a 12.3-inch LCD instrument cluster and a 15.6-inch 2.5K floating screen, built with Coffee OS 3 AI intelligent cockpit, supporting Coffee GPT in-vehicle AI voice large model, as well as multiple car-mobile interconnection systems such as Coffee Air-Hicar and ICCOA. The Tank 300L is built on the V5L platform, adopts a 4nm process chip, is equipped with 24G super large memory and 128G storage space, and has a CPU computing power of 170K DMIPS, bringing a smoother control experience.
In terms of details, the Tank 300L also adopts a new column shifter design made of simple geometric shapes, paired with a hollow shape and chrome-plated material, taking into account the modern technological texture and the overall unity of the cockpit. The door panels of the vehicle are covered with leather, paired with diamond lattice stitching, further improving the texture. The circular mechanical air conditioning vents in the car adopt a mechanical rotary opening and closing structure, taking into account the hardcore shape design. In terms of comfort, the vehicle is equipped with Nappa leather seats for the whole car, the front seats support 12-way electric adjustment for the driver and 10-way for the passenger, and are equipped with heating, ventilation, memory and 8-point massage functions, the rear seat back supports adjustment from 25° to 33.7°, in addition, the vehicle also provides steering wheel heating and 12-speaker audio system, etc.
In terms of other configurations, the new car will be equipped with 12 high-performance speakers and a 960W high-power amplifier, supporting multiple sound modes such as natural original sound, 3D surround and concert hall, paired with active noise cancellation technology. It is worth mentioning that at the position of the front row reading light in the car, the factory reserves six power switches, with a total power of up to 1040W (2 channels of 300W, 2 channels of 120W, 2 channels of 100W), and the maximum power of a single channel is 300W, which can meet the independent control of various modified equipment such as spotlights and air pumps. In addition, the new car has 40 preset expansion points.
In terms of assisted driving, the hybrid version is equipped with 27 sensing hardware across the vehicle, paired with 1 LiDAR, 3 millimeter-wave radars, 11 HD cameras, 12 ultrasonic radars, and a high-precision positioning sensing unit, equipped with Coffee Pilot 3 assisted driving, which supports full-scenario NOA intelligent assisted driving and sentry mode, and also supports optional Coffee Night Vision 2.0 far-infrared night vision system. In addition, the fuel version will adopt a pure vision assisted driving solution.
The Tank 300L is equipped with 10 active warning functions such as forward collision warning, rear collision warning, lane departure warning and reverse side warning. At the same time, the vehicle is also equipped with 7 active risk avoidance and control assistance functions, covering AEB automatic emergency braking, MEB low-speed emergency braking, FCTB front cross-traffic braking, RCTB reverse cross-traffic braking, ESS emergency steering assist, LKA lane keeping assist and ELK emergency lane keeping.
Based on the pain points of full-scenario outdoor travel, the Tank 300L provides 11 IoT connected ecological accessories deeply adapted to the whole vehicle from the factory, covering vehicle-mounted radio, plateau oxygen generator, satellite communication, multi-mode external spotlights, etc. In addition, the new car has a legal towing qualification of 2.5 tons, which can tow a caravan for road trips, as well as bicycles, motorcycles, etc.; it is equipped with a 6kW external discharge function, which can directly drive electrical appliances such as coffee machines and projectors, further improving the camping experience.
In terms of power, the new car will adopt a plug-in hybrid power system composed of a 2.0T engine + motor, of which the maximum power of the engine is 185kW. The Hi4-T version is equipped with a non-decoupled four-wheel drive structure (battery arranged in the trunk), focusing on strong off-road performance. The Hi4-T model is equipped with a 130kW front motor + 37.1kWh ternary lithium battery, with a comprehensive maximum system power of 310kW and a comprehensive maximum torque of 750N·m, a WLTC pure electric range of 105km and a WLTC comprehensive range of 913km. In terms of transmission system, the Hi4-T model is equipped with a 9-speed manumatic transmission and a mechanical four-wheel drive system with three diff locks, with a 0-100km/h acceleration time of 6.1 seconds.
The Hi4-Z model is equipped with a decoupled four-wheel drive structure (battery arranged on the chassis), focusing on pan-off-road attributes. The vehicle is equipped with a 180kW front motor + 200kW rear motor + 59.6kWh ternary lithium battery, with a comprehensive maximum system power/maximum torque of 560kW/1195N·m, a WLTC pure electric range of 200km and a WLTC comprehensive range of 1122km, with a 0-100km/h acceleration time of 4.3 seconds. In terms of transmission system, the vehicle is equipped with a 3-speed DHT gearbox, with a 0-100km/h acceleration time of 4.3 seconds.
The standard-wheelbase fuel version provides gasoline and diesel versions, among which the combination of 2.0T gasoline engine + 9AT gearbox has a maximum net power of 162kW and a maximum net torque of 380N·m; the 2.4T diesel engine + 9AT gearbox has a maximum net power of 135kW and a maximum net torque of 480N·m.
The plug-in hybrid version provides 5 power modes: pure electric, series, parallel, direct drive and hybrid, taking into account urban economy and power performance. When the 4L mode is turned on, the front axle relies on the unique off-road gear of the three-speed longitudinal hybrid special transmission, and the front axle wheel end torque can be amplified by 20 times, up to 6600N·m; the rear axle wheel end maximum torque can also be amplified by 20 times, up to 8000N·m, providing stronger traction for the vehicle and significantly improving the escape ability. The Tank 300L Hi4-Z all-terrain control system provides 3 modes suitable for cities, 5 modes suitable for pan-off-road scenarios, and 1 intelligent mode, a total of 9 all-terrain modes for different scenarios, namely Standard, Economy, Sport, Snow, Mud, Sand, 4H, 4L and AUTO modes.
Competitors
The new Tank 300 includes multiple versions such as standard wheelbase, long wheelbase, fuel, Hi4-T and Hi4-Z, with pricing covering the core hardcore off-road range of 200,000 to 250,000 yuan, and it is currently the domestic square-box model with the most balanced home and off-road attributes. Its core competitors include not only traditional urban SUVs, but also models focusing on hardcore off-road and square-box shape at the same price range, mainly including Fangchengbao Bao 5, Ford Bronco, etc.
When discussed separately by power form, the competitors of the Tank 300L will undoubtedly target models such as Fangchengbao Bao 5 and BAIC Off-Road BJ40 range extender version. In contrast, the Tank 300L is equipped with two plug-in hybrid powers, Hi4-T and Hi4-Z, which can fully meet the different needs of users who prefer either hardcore off-road or pan-off-road. Combined with its relatively retro and highly recognizable body shape and rich expansion playability, its core advantages should not be underestimated.
Let's turn our attention to the fuel version of the new Tank 300, its old rivals are very familiar to everyone, from 212 T01, BAIC Off-Road BJ40 to Jeep Wrangler, Ford Bronco, Toyota Prado, all of which are exclusive to tough guys and favorites of muscular men. When all of them have hardcore off-road strength, the intelligent and comfort configurations of the new Tank 300 quietly stand out. At the same time, with a huge vehicle ownership, the vehicle use cost and modification cost of the Tank 300 are relatively lower, these advantages allow it to always have a place in the fuel hardcore off-road SUV market.
Editor's Comment
On the whole, the new Tank 300 adopts the dual-track strategy of "fuel version guarding the basic market + plug-in hybrid version expanding new markets", coupled with the home attribute upgrade brought by the long wheelbase, will further consolidate its leading position in the 200,000 to 300,000 yuan hardcore off-road market. The official core positioning for it is "the first hardcore off-road vehicle for young people". Through size upgrade and multi-power matrix, the new Tank 300 shifts from "toy attribute" to "all-round home + off-road" attribute.
其他配置方面，新车将搭载12个高性能扬声器与960W大功率功放，支持自然原声、3D环绕、音乐厅多模式音效，搭配主动降噪技术。值得一提的是，车内前排阅读灯位置，原厂预留了六路电源开关，总功率高达1040W（2路300W，2路120W，2路100W），单路最大300W，能满足射灯、气泵等各种改装设备的独立控制。此外，新车还预设了40处拓展点位。
辅助驾驶方面，混动版车型全车提供27个感知硬件，搭配1个激光雷达、3个毫米波雷达、11个高清摄像头、12个超声波雷达、以及高精度定位感知单元，搭载Coffee Pilot 3辅助驾驶，可支持全场景NOA智能辅助驾驶和哨兵模式，另外还支持选装Coffee Night Vision 2.0远红外夜视系统。此外，燃油版车型将采用纯视觉辅助驾驶方案。
坦克300L搭载前碰撞预警、后碰撞预警、车道偏离预警、倒车侧向预警等10项主动预警功能。同时，车辆还搭载7项主动避险与操控辅助，涵盖AEB紧急制动、MEB低速紧急制动、FCTB前向横穿制动、RCTB倒车侧向制动、ESS紧急转向辅助、LKA车道保持辅助以及ELK紧急车道保持。
基于全场景户外出行的痛点，坦克300L原厂提供11种IoT车联生态精品与整车深度适配，涵盖车载电台、高原制氧机、卫星通讯、多模式外部射灯等。此外，新车拥有2.5吨合法牵引资质，可拖挂房车开启公路旅行，也可拖挂自行车、机车等；配备6kW车外放电功能，可直接驱动咖啡机、投影仪等电器，进一步提升露营体验。
动力方面，新车将采用2.0T发动机+电机组成的插混动力系统，其中发动机最大功率185kW。Hi4-T版本将配备非解耦四驱结构（电池布置在后备厢），主打强悍越野性能。Hi4-T车型搭载130kW前电机+37.1kWh三元锂电池，系统综合最大功率310kW，综合最大扭矩750N·m，WLTC纯电续航105km，WLTC综合续航913km。传动系统方面，Hi4-T车型配备9挡手自一体变速箱以及带有三把锁的机械四驱系统，0-100km/h加速时间为6.1秒。
Hi4-Z车型则配备解耦四驱结构（电池布置在底盘），主打泛越野属性。车辆配备180kW前电机+200kW后电机+59.6kWh三元锂电池，系统综合最大功率/最大扭矩560kW/1195N·m，WLTC纯电续航200km，WLTC综合续航1122km，0-100km/h加速时间为4.3秒。传动系统方面，车辆配备3挡DHT变速箱，0-100km/h加速时间为4.3秒。
标轴的燃油版本提供汽油与柴油版本，其中2.0T汽油发动机+9AT变速箱的组合，最大净功率162kW，最大净扭矩380N·m；2.4T柴油发动机+9AT变速箱，最大净功率135kW，最大净扭矩480N·m。
插混版提供纯电、串联、并联、直驱、混联5种动力模式，兼顾城市经济性与动力性。开启4L模式，前桥凭借三挡纵置混动专用变速器独有的越野挡，前桥轮端扭矩可放大20倍，最大可达到6600N·m；后桥轮端最大扭矩也可放大20倍，最大可达8000N·m，为车辆提供更强牵引力，脱困能力显著提升。坦克300L Hi4-Z全地形控制系统针对不同场景提供3种适用于城市，5种适用于泛越野场景，1种智能模式，共9种全地形模式，分别为标准、经济、运动、雪地、泥地、沙地、4H、4L及AUTO模式。
竞争对手
新款坦克300含标轴、长轴，燃油、Hi4-T、Hi4-Z等多个版本，定价覆盖20-25万核心硬派越野区间，是目前家用兼顾越野属性最均衡的国产方盒子车型。其核心竞品不仅包括传统城市SUV，还包括同价位主打硬派越野、方盒子造型的车型，主要包括方程豹豹5、福特烈马等。
按照动力形式来分开讨论的话，坦克300L的竞争对手无疑将锁定方程豹豹5和北京越野BJ40增程等车。相比之下，坦克300L拥有Hi4-T和Hi4-Z两种插混动力，无论是偏向硬核越野还是泛越野的不同用户需求都能被充分满足，叠加相对复古且极具辨识度的车身造型，和丰富的拓展可玩性，其核心优势不容小觑。
让我们把目光转向新款坦克300燃油版，它的老对手们大家都很熟悉，从212 T01、北京越野BJ40到Jeep牧马人、福特烈马、丰田普拉多，各个都是硬汉专属、猛男最爱。在大家都拥有硬核越野实力的时候，新款坦克300的智能化、舒适性配置悄然胜出。同时，凭借庞大的保有量，坦克300的用车成本、玩车改装花销都相对更低，这些优势让其在燃油硬派SUV市场始终拥有一席之地。
编辑点评
整体来看，新款坦克300通过“燃油守基本盘+插混拓新市场”的双轨策略，配合长轴化带来的家用属性升级，将进一步巩固其在20-30万硬派越野市场的主导地位。官方给其的核心定位是“年轻人的第一台硬派越野”，通过尺寸升级和多动力矩阵，新款坦克300从“玩具属性”向“家用+越野全能”倾斜。