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Abarth Monster Energy Yamaha is the most garish 595 ever

Mark Nichol

14 Sep 2020

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Why is Abarth teaming up with a piano maker and a soft drink company, you may ask? Well, apparently it’s because the Abarth and Yamaha share the same values: The Monster Energy bit is, we're told, to add “an extra energy boost” from “the renowned energy drink that shares Abarth and Yamaha’s quest for challenge, love for sport and search for emotions.” Okay then.



We’ve searched for some emotions after looking at this special edition, and they can probably be best summed up with a green emoji. This little fella, officially called the Abarth 595 Monster Energy Yamaha, looks like the sort of thing that the Tiger King would buy as a guilt offering for the daughter he abandoned 18 years earlier.* And it costs £21,590. That’s about £3500 more than you can pick up a ‘normal’ Abarth 595 for.


Still, for that you get some stickers, a unique paint job and alloy wheels, and some of the ropiest embroidery we’ve ever seen committed to a car seat, see…



The seats themselves are unique to this model, there’s a numbered plaque on the centre console next to the cupholders, and the car gets Fiat’s top-level seven-inch multimedia display as standard, which includes Apple CarPlay and Android Auto, as well as a telemetry system so that drivers can measure their track performance.


Thankfully the changes aren’t just cosmetic, because the Abarth 595 Monster Energy Yamaha also gets upgraded rear suspension, called Koni, which has trick dampers that according to Abarth “increase road holding, handling and stability, making it a unique driving experience.” The exhaust system is ‘active’ too, featuring a valve that makes it louder when the car’s in Sport mode.



Power comes from a 1.4-litre T-Jet engine linked to a six-speed manual and developing 165bhp and getting the car to 62mph in 7.3 seconds.


We’re aware that we’ve not properly explained the partnership that spawned this car through the fog of gentle mockery and Tiger King references. It’s fair to say it’s a commercial partnership – Yamaha being a racing bike manufacturer as well as a musical instrument maker, of course – rather than being based in any sort of combined accomplishment, but this particular special edition is the latest of a few. In 2015 we saw the Abarth 595 Yamaha Factory Racing Edition (YFRE) and the two-seat Abarth 695 bipisto YFRE, then two years later came the Limited Edition Abarth 695 XSR Yamaha (below).



*Joke. Pretty Bad one at that. But certainly not a comment on any offspring that Tiger King may or may not have. We can't even remember Tiger King's actual name.

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